How do you solve a problem such as insurance?
Do you have a minute to talk about your death?
It isn't easy to sell life insurance. Investing in a mutual fund, you feel like you’re saving money. Purchasing insurance, you feel like you’re spending it.
“It’s not a pleasant thing to buy,” said John Schlifske, chief executive officer of Northwestern Mutual Life Insurance Co., the second-largest U.S. seller of life insurance by premiums. “There’s no immediate gratification.”
Yet millions of Americans don’t have enough insurance to protect their families from death or disability. Life insurance sales are dropping, even as the large millennial generation starts having kids.
Ben Steverman | Bloomberg